Hi,
My name is Hannah Beil, and I’m a brand architect. Living in Philadelphia, PA, I’ve spent years championing the rite of passage for effective story-telling via editorial and strategic campaigning.
As a marketing asset for a luxury skincare brand, I played a key role in directing the team through our 360 Campaign efforts, ensuring high conversion from the customer and unity internally. My work has focused on crafting an environment that speaks to the essence of humanity, opening up the gates for community.
Every case I take on is driven by the belief that everyone deserves to be heard and their genius be seen in any industry – beauty, fashion, home, small businesses, technology, lifestyle, and on.
Telling my story
“The slowest growing vegetable has the most nutrients.”
A Founder’s Story: Gwyneth Paltrow, Founder of goop, on Emma Grede’s podcast, “Aspire with Emma“
A PASSION TURNED OBSESSION
Branding is the process of creating a unique identity, differentiating a business from competitors and shaping consumer perception. The mission is not only to deliver assets to your brand, but deliver legacy-worthy stories based on values and culture. The beautiful gift of sharing: community.
You might not be Type-A, but good thing I am. Let’s plan:
Collect
We can take ample time to learn one another, isn’t that the point of it all?
Assemble
Develop a G2M plan that both converts and resonates.
Deliver
Roll out channel plans for optimal success.
Meaningful Marketing POV
Seth Godin“Marketing is no longer about the stuff that you make but about the stories you tell.”
American Author
I’ve been doing this for six years…
Just on my own – until recently!
ALLIES OF SKIN
BRAND STRATEGY
- 360° Campaign Strategy
- Community Relationship Building
- Production of Brand-Aligned Merchandise
- Cross-Functional Management
INDEPENDENT EDITORIAL, ÜP
CREATIVE DIRECTION
- Bridge Fashion & Story-telling
- Launch Monthly Issues
- Strategize and Write Articles for Optimization
- Strategize Growth Plan and Reach